Ad Slogans

1- Read the Definition:

http://dictionary.cambridge.org/dictionary/


slogan noun

/ˈsləʊ.gən/ /ˈsloʊ-/ n [C]

a short easily remembered phrase, especially one used to advertise an idea or a product

an advertising slogan

a campaign slogan


2. Make a list of famous slogans like “Just do it” by NIKE. Write it on paper or in comments.



3.  Where can you see the ads above? Discuss in pairs. Are these slogans?

Car slogans!


Mercedes-Benz car brand

Slogans: Unlike any other

Mercedes-Benz. The Future of the Automobile

Engineered to move the human spirit

Honda Cars

Slogans: The Power of Dreams

It must be love

Honda. First man, then machine

Technology you can enjoy

Acura cars (the Honda Motor's brand)

Ad slogans: The True Definition of Luxury. Yours.

Acura. Precision Crafted Performance

FIAT Cars

Advertising slogan: Driven by passion. FIAT.

Alfa Romeo car brand

Slogans: Alfa Romeo. Beauty is not enough

Power for your control

Volvo Cars

Advertising slogan: Volvo. For life

Ford Vehicles

Advertising slogans: Ford. Feel the difference. / Ford. Designed for living. Engineered to last.

Have you driven a Ford lately?