1- Read the Definition:
http://dictionary.cambridge.org/dictionary/
slogan noun
/ˈsləʊ.gən/ /ˈsloʊ-/ n [C]
a short easily remembered phrase, especially one used to advertise an idea or a product
an advertising slogan
a campaign slogan
2. Make a list of famous slogans like “Just do it” by NIKE. Write it on paper or in comments.
3. Where can you see the ads above? Discuss in pairs. Are these slogans?
Car slogans!
Mercedes-Benz car brand
Slogans: Unlike any other
Mercedes-Benz. The Future of the Automobile
Engineered to move the human spirit
Honda Cars
Slogans: The Power of Dreams
It must be love
Honda. First man, then machine
Technology you can enjoy
Acura cars (the Honda Motor's brand)
Ad slogans: The True Definition of Luxury. Yours.
Acura. Precision Crafted Performance
FIAT Cars
Advertising slogan: Driven by passion. FIAT.
Alfa Romeo car brand
Slogans: Alfa Romeo. Beauty is not enough
Power for your control
Volvo Cars
Advertising slogan: Volvo. For life
Ford Vehicles
Advertising slogans: Ford. Feel the difference. / Ford. Designed for living. Engineered to last.
Have you driven a Ford lately?